- Problem
- A 30-year foundry with thin, unranked web presence and no inbound pipeline — invisible for the searches its buyers actually run.
- Built
- Rebuilt the site's technical SEO and content end-to-end (titles, schema, copy across every page), shipped a custom RFQ lead-capture form with a full JSON-LD schema stack, then stood up a cold-outbound system: dedicated sending domain with DKIM/SPF/DMARC, warmup, Apollo prospecting, and per-vertical email sequences.
- Result
- Surfaced in Google's AI Overview for a high-intent buyer query within a week of launch, and the SEO work produced a real inbound RFQ — direct revenue, not vanity metrics.